Who should read this book?

If you are thinking about starting your own marketing agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you.

In the PRCA Practical Guide, you'll find practical and implementable advice and tools to address the day-to-day reality of running a successful agency - without a lot less of the stress and angst that usually goes with it.

If you're like most agency leaders, you’ll spend the majority of your time on three areas - your people, clients and new business. These are all important levers for consultancy growth. But two other areas need at least the same level of attention - the numbers and YOU. Yes you.

Too often the owner doesn't invest enough in their own needs. And this lack of 'investment' in themselves can really hurt when the business needs them most. So, in addition to giving guidance on people, clients and new business, we've made sure that you and the numbers are both covered off in detail.